Own the hands-on management, optimization, and growth of paid social campaigns across Meta, TikTok, and Pinterest. Manage budgets, audiences, bidding, testing roadmaps, prospecting, retargeting, and customer acquisition. Analyze CAC, ROAS, MER, conversion rate, and other ecommerce metrics using platform data and GA4. Partner with creative, brand, ecommerce, and analytics teams; develop performance creative briefs; manage creator and UGC programs; and identify scalable growth opportunities.