Leads Our Place’s customer acquisition and DTC growth strategy across digital and offline channels. Oversees paid social, programmatic, search, streaming TV, podcasts, testing, measurement, reporting, and optimization against revenue and efficiency goals. Builds and mentors a marketing team, manages large acquisition budgets, partners cross-functionally, and develops scalable marketing processes, technology stacks, and reporting systems.

Own the end-to-end digital product experience for a direct-to-consumer ecommerce site. Responsibilities include product strategy and roadmapping, conversion optimization, A/B testing, analytics, customer discovery, requirements, backlog prioritization, sprint ceremonies, cross-functional alignment, product launches, QA standards, documentation, and bug intake. The role requires managing Shopify and DTC integrations while using experimentation, data, research, and AI tools to improve ecommerce performance.

Lead and scale influencer partnerships across tiers, own strategy, execution, and measurement. Source and negotiate talent, define KPIs, link creator activity to traffic, conversion, and revenue, partner with paid social, and build scalable processes and tech stack for outreach, briefing, and reporting.