Lead and scale influencer partnerships across tiers, own strategy, execution, and measurement. Source and negotiate talent, define KPIs, link creator activity to traffic, conversion, and revenue, partner with paid social, and build scalable processes and tech stack for outreach, briefing, and reporting.

Own and evolve global brand strategy and storytelling. Lead a cross-functional brand team (strategy, copy, influencers, content, social), guide creative development, plan GTM for products and markets, manage marketing calendar and creative operations, identify real-time brand opportunities, partner with product on culturally informed Traditionware, and report on brand initiatives to drive awareness and growth.