Leads the full marketing function, with primary ownership of profitable customer acquisition, paid media, lifecycle retention, brand, product marketing, communications, and creative direction. Develops strategy, budgets, KPIs, positioning, go-to-market plans, customer journeys, and acquisition measurement. Manages the internal marketing team, media agency, freelancers, and cross-functional partnerships while improving CAC, conversion, retention, and customer lifetime value.

Owns people operations and business operations, including employee lifecycle management, payroll, benefits, onboarding, compliance, employee relations, recruiting coordination, workplace operations, vendor management, and office administration. The role serves as the primary People Operations contact, maintains accurate records and recurring processes, supports California employment compliance, and improves operational systems while partnering closely with the COO and founders.

Own the bottom-of-funnel sales process by conducting program planning calls, qualifying families’ needs, recommending mentorship programs, handling objections, and closing enrollments. Manage high-intent inbound leads through calls, texts, and email; maintain accurate CRM records; coordinate handoffs to Athlete Success Managers; collaborate with SDRs; and meet monthly pipeline, conversion, and revenue targets.