Leads analytics strategy and technical delivery for clients, specializing in Adobe Analytics and Customer Journey Analytics. Conducts measurement workshops, defines KPI and implementation strategies, oversees tagging and data quality, guides experimentation, and reviews dashboards and insights. Advises senior stakeholders, manages and mentors consultants, supports proposals and account growth, and contributes to Adobe Experience Platform initiatives involving Target, RT-CDP, and AJO.

Serve as a strategic analytics advisor to clients, designing and auditing Adobe Analytics and Customer Journey Analytics implementations. Lead measurement workshops, requirements gathering, documentation, report suite and CJA configuration, identity resolution, dashboard development, and data storytelling. Translate ambiguous business needs into actionable analytics strategies, present findings to executives, deliver training, and guide technical and non-technical stakeholders. Promote information security and data privacy practices, including GDPR and CCPA compliance.

Serve as a strategic analytics advisor designing and implementing Adobe Analytics and CJA solutions, conducting measurement workshops and audits, building dashboards, translating insights into action, training clients, and ensuring data security and privacy compliance.