Own paid acquisition strategy and performance across affiliate, programmatic, streaming audio, Meta, and Reddit while directing paid search specialists. Manage budgets, channel diversification, experimentation, website conversion optimization, attribution, offline conversion tracking, compliance, vendors, and team development. The role is accountable for paid cost per new member and requires optimizing toward completed care rather than lead volume.

Manages the end-to-end production and publication of accurate, accessible, SEO- and AI-optimized content. Responsibilities include coordinating briefs, drafting, editorial and clinical reviews, CMS publishing, quality assurance, content lifecycle maintenance, AI-assisted workflows, search visibility optimization, cross-channel adaptation, content calendars, reporting, documentation, and compliance processes. The role requires strong editorial judgment, stakeholder coordination, fact-checking, and familiarity with structured content systems and healthcare-sensitive communications.