Leads Dunkman League’s social media strategy across major platforms, overseeing content calendars, platform execution, community management, live-event coverage, creator partnerships, athlete content, sponsorship integration, and performance analytics. The role develops social-first campaigns, grows audiences, drives engagement and monetization, presents recommendations to executives and partners, and collaborates across production, design, communications, and influencer teams. Up to 40% travel is required for events, production, and business engagements.