Build and own lifecycle communication programs across onboarding, adoption, retention, and expansion. Define behavioral segments and triggers, write customer messaging, launch campaigns, measure outcomes in Mixpanel, and optimize through experimentation. Collaborate with Marketing, Product, Customer Success, and customer-facing teams. Help establish scaled digital customer success programs and pilot AI agents for personalized customer interactions.

Own customer value and adoption plans for a B2B SaaS account portfolio. Build relationships with business and technical stakeholders, connect Mixpanel usage to measurable outcomes and ROI, lead enablement and business reviews, monitor account health, identify expansion and renewal opportunities, triage product issues, and advise customers on AI-enabled product workflows. Collaborate with Account Executives, renewal teams, Product, Engineering, and GTM partners to drive adoption and share best practices.