Owns go-to-market strategy, revenue plans, pricing, packaging, positioning, funnel insights, launches, and field readiness for SaaS products. Partners cross-functionally with product, sales, customer success, growth, operations, legal, and reseller ecosystems. Builds GTM systems, messaging, dashboards, AI workflows, enablement assets, and commercial recommendations while guiding roadmap and monetization decisions.

Leads GTM strategy, planning, forecasting, performance management, analytics, data governance, and compensation strategy across Marketing, Sales, Customer Success, and Channel. The role translates company objectives into targets, resource plans, operating rhythms, and executive insights. It also governs GTM metrics and data foundations, partners with technical teams on requirements and roadmaps, leads compensation modeling, and manages a multidisciplinary organization.