Leads marketing and sales analytics strategy, learning agendas, testing, measurement, data governance, and advanced analytics. Manages analysts and guides data scientists, BI, engineering, and PMO teams. Partners with executives and business leaders to develop data-driven strategies, oversee machine learning initiatives, improve data quality, and build scalable infrastructure supporting AI readiness.

Owns strategy, financial performance, growth, retention, implementation, and executive relationships for high-value national home-services accounts. Leads cross-functional teams, manages forecasts and budgets, develops strategic account plans using Miller Heiman methodology, oversees marketing optimization and complex launches, conducts business reviews, and drives renewals, expansions, profitability, and long-term partner value.

Owns strategic enterprise business development across insurance, financial institution, affinity, and emerging-market channels. The role independently manages the full sales cycle, including prospecting, executive relationship building, discovery, solution design, business-case development, negotiation, contracting, forecasting, and implementation handoff. It requires consultative selling, Miller Heiman opportunity planning, cross-functional leadership through influence, Salesforce pipeline discipline, and executive-level communication to secure profitable, high-value partnerships.