Develop and execute North American marketing strategies, campaigns, positioning, messaging, and commercialization programs for laboratory automation solutions and services. Drive lead generation, customer adoption, retention, sales enablement, and pipeline growth. Conduct market and competitive analysis, gather customer insights, manage field marketing initiatives, and track Salesforce metrics, KPIs, forecasts, and ROI. Collaborate with sales, service, global marketing, and cross-functional teams while ensuring regulatory and branding compliance.

The Informatics Sales Manager oversees informatics sales, manages existing data placements, executes the sales process, and builds customer relationships to drive sales for QuidelOrtho's products.