Execute paid acquisition across multiple channels, manage budgets, launch campaigns, run structured A/B and multivariate tests, and optimize toward qualified leads, consultations, tours, and sales. The role owns campaign QA, creative testing, offline conversion tracking, incrementality measurement, weekly reporting, and budget recommendations. It also requires developing AI-native marketing workflows and testing emerging channels while working independently as a six-month contractor.

Leads Pacaso’s brand and creative practice across design, video, photography, campaigns, and marketing production. Plans and directs shoots, develops owner stories, manages creative partners, maintains brand and design systems, oversees asset libraries and licensing, and sets standards for home photography. Builds AI-native workflows for generating, editing, testing, and scaling creative assets across channels while partnering with growth teams to improve performance.

The Ownership Advisor drives sales by converting prospective buyers into homeowners through consultative selling and market insight, while exceeding sales targets.