Lead regional sales operations for assigned western territories, create and execute sales strategies and forecasts, drive DSD route and account growth, manage budgets and new product launches, develop and coach sales teams and distributor relationships, analyze market and retailer data, ensure safety and food safety compliance, and travel frequently to support sales centers.

Own and grow large multi-store retail accounts (Kroger), expand distribution, build joint business plans and trade strategies, use syndicated data to identify growth, manage forecasting and trade budget, and coordinate execution with Field Operations.