Lead a cross-functional squad to define strategy, prioritize and scope features, drive execution from ideation to launch, champion customer needs via research and data, and measure product success to iterate and optimize.

Lead technical SEO and Generative Engine Optimization (GEO) to grow organic traffic and AI citations. Own audits, experiments, on-page optimization, schema/structured data, indexing and crawl fixes, and analytics. Build dashboards linking organic activity to business outcomes, write product requirements, and partner with engineering. Use AI tools and custom tooling to scale content and testing, distribute content across platforms, and develop internal playbooks on SEO/GEO best practices.