Develop and execute joint marketing plans with partners to drive demand, pipeline, revenue, and partner activation. Create enablement materials, messaging, playbooks, campaigns, webinars, events, and digital programs. Collaborate with Sales, Digital Marketing, and Field Marketing teams while measuring engagement, conversion, pipeline, and revenue impact. Optimize successful programs across partners and regions, support new partner launches, and influence internal and external stakeholders without direct authority.

Own the content editorial agenda across blogs, white papers, videos, and social content. Manage external writers and video partners, edit content for quality, brand voice, accuracy, and SEO, publish assets, and oversee the YouTube channel. Collaborate with SEO, demand, web, creative, and product marketing teams while contributing insights to marketing planning. The role requires strong editing, project and vendor management, content strategy, communication, and familiarity with SEO, video platforms, and CMS tools.