Own a portfolio of strategic partner accounts, driving revenue, gross margin, retention, and long-term growth. Analyze campaign and performance data, identify monetization opportunities, negotiate pricing and budgets, lead business reviews, and expand partnerships across financial services and consumer categories. Collaborate with paid media, editorial, product, and operations teams while maintaining reporting, documentation, and account workflows.

Manage and optimize large paid media budgets across search and other channels to drive profitable customer acquisition. Analyze campaign and partner performance, identify growth opportunities, optimize conversion funnels and landing pages, execute A/B tests, launch campaigns, monitor KPIs, and report actionable insights. Collaborate with creative, editorial, analytics, and revenue operations teams while staying current on platform and industry developments.

Own Iterable and Digioh across multiple brands, including platform configuration, segmentation, automation workflows, identity and data flows, deliverability, authentication, testing, analytics, and vendor relationships. Build and optimize lifecycle email programs spanning acquisition, onboarding, engagement, and retention. Partner with brand, lifecycle strategy, IT, and data teams to establish cross-brand standards, improve program health, and translate performance data into growth priorities.