Lead paid search strategy and activation for a portfolio of DTC clients across search platforms (Google, Microsoft, Yahoo), manage performance and shopping/PMAX campaigns, drive insights and automation (including AI), mentor direct reports, support new business pitches, and act as a strategic client advisor.

Lead strategy, launch, optimize and QA paid search and DSP campaigns across retail media (Amazon, Walmart, Target). Produce performance reports, recommend optimizations, ensure pacing to budget, and support campaign wrap-ups and QBR reporting.