Top Tech Jobs & Startup Jobs in Los Angeles, CA

Lead social and brand strategy by identifying cultural trends, audience behaviors, and platform opportunities. Translate insights into creative briefs, campaign platforms, editorial programming, and scalable content frameworks. Collaborate with Creative, Editorial, Social, Lifecycle, Product Marketing, and Growth teams to plan content calendars, analyze engagement, and optimize creator and audience-driven initiatives.

Lead and define Weedmaps' editorial voice and storytelling strategy across digital channels. Develop editorial standards, calendars, creator programs, and franchises. Ensure accuracy and cultural relevance, manage freelancers and editorial teams, recruit and mentor talent, set governance, and align content with audience and business strategy.

Own and execute paid search and intent-driven acquisition across Google Ads and Microsoft/Bing, managing budgets, bidding, and performance vs. CPA/ROAS targets. Lead experimentation, creative testing, measurement integration, and compliance for a regulated vertical. Partner cross-functionally with Creative, Lifecycle, Product, Data, Finance, and Media Ops to scale first-time shopper acquisition, ensure tracking and reporting quality, and document SOPs.

Lead paid social and creator-led acquisition across Meta and emerging social platforms. Own strategy, budgeting, bidding, audience targeting, and creative experimentation. Manage paid influencer/creator partnerships, ensure compliance with cannabis platform policies, coordinate measurement and tracking (Branch/UTM, MMPs, GA4), and collaborate with creative, lifecycle, finance, and media operations to drive efficient first-time shopper acquisition and downstream retention.