Lead end-to-end qualitative UX research across B2B, B2C, and internal projects, including interviews, usability testing, concept testing, synthesis, and stakeholder recommendations. Partner with product, design, marketing, sales, engineering, and CRO teams to shape user-centered products and improve conversion. Maintain the Dovetail research repository, facilitate workshops, manage multiple projects, and support research operations, tooling, ethical practices, and GDPR-compliant data handling.