Own and scale MasterClass's Meta advertising end-to-end against CPA and ROAS targets. Optimize campaign structure, creative, catalog, landing pages, and events. Collaborate with Growth Product, MarTech, Data, and AI to connect ad signals to on-site conversion, build automations, run rigorous tests, and present learnings to leadership.

Lead integrated marketing campaigns for MasterClass launches, collaborating with cross-functional teams to drive audience engagement and business impact.