Lead and localize Wellhub's US social strategy across Instagram, TikTok, LinkedIn and YouTube. Create, shoot, and edit short-form video; manage editorial calendar, influencer programs, community engagement, and performance tracking. Collaborate cross-functionally to adapt global narratives for US audiences, monitor trends and competitors, and support spokespeople. Drive cultural relevance, testing, and reporting to grow awareness, engagement, and brand sentiment.

Design and scale 0-to-1 commercial GTM playbooks for supply-side partnerships. Model partner performance and ROI, deploy AI-driven workflows and automation, bridge partners to Finance/Legal/Product/Ops, run rapid pilots, and optimize contract terms to drive network expansion and cost savings.

Build and launch Wellhub's Channel Marketing program: define processes, tiered partner strategies, create partner-facing assets, run major partner events, coordinate cross-functional activation, and track channel performance and ROI.