Lead sportsbook acquisition strategy and optimization across the customer funnel, from awareness through day 14. Own cohort growth, customer value, incentives, personalization, experimentation, forecasting, and executive reporting. Use behavioral data, cohort analysis, predictive models, LTV, and commercial analytics to improve acquisition ROI, retention, monetization, and NGR. Collaborate with CRM, Media, Promotions, Analytics, Product, VIP, and gaming teams to develop cross-sell and ecosystem strategies across sportsbook, casino, prediction markets, and free-to-play products.