Manage a team of 2–3 analysts while remaining hands-on with SQL, dbt models, dashboards, and complex operational analyses. Lead ambiguous, cross-functional initiatives, deliver recommendations to senior stakeholders, ensure data quality, and improve reporting automation. Partner on AI analytics strategy, data readiness, agent evaluation, and human-in-the-loop governance. Responsibilities include coaching, prioritization, performance management, technical review, KPI development, and operational insights across customer experience, fraud, payments, workforce management, and VIP functions.

Lead sportsbook acquisition strategy and optimization across the customer funnel, from awareness through day 14. Own cohort growth, customer value, incentives, personalization, experimentation, forecasting, and executive reporting. Use behavioral data, cohort analysis, predictive models, LTV, and commercial analytics to improve acquisition ROI, retention, monetization, and NGR. Collaborate with CRM, Media, Promotions, Analytics, Product, VIP, and gaming teams to develop cross-sell and ecosystem strategies across sportsbook, casino, prediction markets, and free-to-play products.