Leads Darkroom’s Paid Search practice across Google, YouTube, Microsoft Advertising, Shopping, Performance Max, and emerging AI search platforms. Owns strategy, performance, commercial health, P&L influence, client retention, service development, and a $3M–$10M+ monthly portfolio. Builds and manages a team of six or more, develops leadership talent, oversees hiring and organizational design, advises executive clients, manages platform partnerships, establishes measurement standards, and drives AI search innovation.

Leads Darkroom’s Paid Social practice, owning strategy, commercial performance, client retention, service development, hiring, organization design, and team leadership. Oversees a 25+ account portfolio with $10M–$25M+ in monthly spend, develops Meta and social commerce strategies, sets creative and measurement standards, manages platform partnerships, supports new business, and advises executive clients.

Lead the brand and creative strategy for a major product launch on a dedicated enterprise account. Own positioning, messaging, full-funnel campaigns, testing, production, performance analysis, client presentations, and creative team leadership across paid, organic, and retention channels. Work hands-on with designers and editors, use AI-enabled workflows, and connect creative decisions to measurable business results.