Manage and grow assigned retail accounts by executing account plans, driving distribution and sell-through, managing trade and marketing investments, forecasting and analyzing sales, leading customer meetings, and building cross-level relationships to capture new business and protect revenue.

Build and execute paid social strategies to drive acquisition, retention, and revenue across multiple brands. Launch, monitor, and optimize full-funnel campaigns on Meta, TikTok, and Reddit. Own KPIs (ROAS, CPA, LTV), run creative tests with the creative team, segment audiences using first-/third-party data, analyze performance, produce reporting decks, and support budget forecasting and platform innovation.