Leads sales and marketing for independent living, assisted living, and memory care residences. Manages personal and team sales goals, occupancy development, lead generation, advertising, referrals, events, budgets, CRM reporting, and community outreach. Recruits, trains, coaches, evaluates, and manages marketing and sales personnel while maintaining regulatory, brand, and quality standards. Collaborates with development, ownership, leadership, and community teams to support the successful launch and ongoing growth of the senior living community.