Directs marketing and sales for a senior living community, overseeing occupancy development, lead generation, advertising, referrals, events, sales goals, budgets, CRM records, reporting, and team performance. The role hires, trains, coaches, evaluates, and manages sales and marketing personnel while coordinating with leadership, development teams, owners, and community stakeholders. It also ensures brand consistency, regulatory awareness, prospect follow-up, commission accuracy, and successful execution of annual marketing and sales plans.