Supports global marketing by monitoring beauty and consumer trends across social, retail, and digital platforms. Analyzes conversations, reviews, creator content, competitor activity, and search trends to produce reports and insights. Coordinates global meetings, documentation, samples, shipments, presentations, and administrative projects across LA, Korea, and regional teams.

Leads Laneige’s global digital commerce strategy, revenue, profitability, and transformation. Owns ecommerce P&L across DTC, marketplaces, retailer.com, social commerce, CRM, AI beauty tech, and performance media. Establishes global frameworks, KPIs, governance, investment models, and scalable playbooks for local markets. Drives acquisition, conversion, retention, omnichannel growth, customer data, personalization, media efficiency, and emerging commerce capabilities while leading a global, multifunctional organization.