Leads GSGLA marketing and communications across internal and external channels, including brand strategy, campaigns, storytelling, social media, web content, events, and digital assets. Develops cohesive messaging, manages vendors, supports strategic plans, oversees marketing resources, and leads the Girls Exploring Media program. The role requires cross-functional collaboration, project management, content creation, analytics, community engagement, and occasional evening or weekend event participation.

Leads marketing, communications, brand positioning, public relations, media relations, digital content, social media, crisis communications, and signature events. Develops strategic communications plans, creates cohesive internal and external messaging, oversees websites and digital channels, manages marketing campaigns and vendors, and leads MarComm staff. Partners with leadership to strengthen the organization’s brand and community presence while maintaining alignment with national Girl Scouts branding.

Develops and executes community recruitment strategies to grow girl and adult membership within assigned geographic areas. Builds relationships with schools, organizations, businesses, faith-based institutions, and community leaders; generates and converts leads using a CRM; recruits volunteers and school organizers; plans events and presentations; tracks recruitment progress; and achieves membership targets. The role requires regional travel, flexible evening and weekend availability, strong communication and sales skills, and independent project coordination.