Directs sales and marketing for a senior living community, overseeing occupancy development, lead generation, advertising, referrals, events, budgets, CRM reporting, and sales performance. Manages, hires, trains, coaches, and evaluates marketing and sales staff while ensuring prospect follow-up, regulatory compliance, brand consistency, and achievement of personal and team closing goals. Collaborates with development, ownership, leadership, and community teams to support the community’s planned 2028 opening.