Leads marketing and sales for a senior living community, overseeing occupancy development, direct sales, lead generation, advertising, referrals, events, budgets, CRM reporting, and team performance. Hires, trains, coaches, and evaluates sales and marketing staff while managing commissions, community partnerships, brand consistency, and market outreach. The role supports the launch of a new Life Plan/CCRC community and ensures sales goals, regulatory standards, and marketing objectives are achieved.