Leads marketing and sales for a senior living community, driving occupancy, personal and team sales goals, lead generation, referrals, advertising, events, and prospect follow-up. Manages the marketing and sales budget, CRM data, advertising agency, reporting, and commission processes. Recruits, trains, coaches, evaluates, and manages department personnel while collaborating with development teams, owners, leadership, residents, and community partners. Ensures brand, regulatory, and company standards are followed.