Directs sales and marketing for a senior living community, overseeing occupancy development, lead generation, advertising, referrals, events, budgets, CRM tracking, and prospect follow-up. Manages sales performance and team goals, recruits and develops department staff, coordinates commissions, maintains brand standards, and collaborates with leadership, development teams, owners, residents, and community partners. Requires strong communication, regulatory awareness, budget management, and sales leadership experience.