Develop integrated media planning strategies for Hearst advertising clients across digital, print, video, audio, and social channels. Analyze inventory, traffic, pricing, and performance KPIs to create revenue-generating media packages and frameworks. Collaborate with Sales, Client Success, Yield, Research, and Marketing teams; establish workflows, business rules, and success metrics; provide media recommendations; and train account and program managers. Serve as a strategic subject matter expert for client opportunities and campaign execution.

Build and automate infrastructure while supporting migration to AWS. Develop internal engineering and AI-agent tooling, architect secure and highly available applications, modernize WordPress systems, troubleshoot complex environments, and provide rotating 24/7 on-call support. The role also requires designing AWS multi-account strategies, developing CI/CD pipelines, applying specification-driven development, monitoring systems, forecasting cloud costs, and supporting scalable web applications.