Develop and lead retention and lifecycle marketing strategies across email, SMS, push notifications, and loyalty channels. Build segmented audiences, execute integrated campaigns, analyze customer behavior and campaign performance, and optimize engagement and revenue through testing. Collaborate with Creative, Analytics, Product, Technology, and Customer Service teams to deliver customer-focused programs and CRM capabilities.

Designs, automates, secures, and optimizes highly available AWS infrastructure and Azure DevOps CI/CD pipelines. Manages Infrastructure as Code, Datadog observability, cloud security, disaster recovery, backups, incident response, capacity planning, and cost optimization. Supports Windows and Linux systems, databases, application hosting, and production deployments while partnering with engineering, security, operations, and vendors. Provides technical leadership, mentorship, troubleshooting, and continuous improvement for business-critical customer-facing platforms.