Lead social strategy, content calendars, brand voice, community management, creator partnerships, and performance reporting across three beauty brands. Develop platform-specific growth plans for Instagram, TikTok, YouTube Shorts, and Pinterest; direct agencies and freelancers; create social-first campaigns; manage social listening and analytics; and translate audience insights into brand and product recommendations. The role also supports retail and DTC activations, TikTok Shop, content shoots, and real-time cultural moments.