Research accounts and prospects, conduct outreach through phone, LinkedIn, and email, qualify opportunities, schedule meetings, and provide handoffs to Account Executives. Maintain accurate activity records in HubSpot, attend trade shows and industry events, refine messaging based on prospect feedback, and continuously improve sales workflows using AI tools and modern sales technology.

Own customer marketing and growth programs that drive SaaS adoption, expansion, renewal, advocacy, and community engagement. Partner with Customer Success, Product Marketing, Product, Sales, and Events to segment accounts, develop lifecycle communications, manage customer advocacy and advisory programs, host events, collect customer stories, and establish performance metrics. The role requires strong cross-functional project management, customer communication, AI fluency, and travel to major trade shows or customer events 3–4 times annually.