Leads sales, customer marketing, and strategic account execution for Deutsch Family Wine & Spirits across California. Responsibilities include managing one million annual cases, expanding distribution and market share, developing category strategies, overseeing customer and distributor relationships, managing regional managers, executing retail programs, controlling budgets, and driving profitability. The role requires extensive alcohol beverage sales experience, California market knowledge, strong negotiation and relationship-building skills, and proven leadership and talent-development capabilities.