Lead social strategy and content production across Instagram, TikTok, Pinterest, and emerging platforms. Ideate, shoot, edit, and publish short-form content and live shopping sessions; manage content calendar and creative library; analyze performance to optimize engagement and conversions; collaborate with marketing, creative, and influencer partners to drive brand and sales goals.

Produce trend-driven short-form TikTok and Instagram content end-to-end: concept, film, edit, audio, and on-camera performance. Collaborate with social team, experiment with formats, track metrics, and optimize content to drive engagement, watch time, and conversions.