Lead the in-house marketing department with a performance-marketing-first focus to scale lead generation and case volume for personal injury and mass tort (wildfire) practices. Own paid channels, affiliate sourcing, attribution, reporting, and team leadership to rapidly ramp campaigns, optimize ROI, and enable the firm to handle surge-driven filing windows.

Lead and execute paid digital lead-generation across Google Ads, Meta, and Local Services Ads. Build scalable campaign infrastructure for personal injury and mass torts, optimize CPL/CPA, manage budget pacing and bidding, ensure clean attribution with CRM and call-tracking, test creatives/audiences, scale rapidly during filing windows, and report performance to senior marketing leadership.