Directs the hotel’s sales and marketing department to maximize revenue and achieve budgeted goals. Develops sales strategies, annual marketing plans, forecasts, advertising initiatives, rate-management practices, yield controls, and outside sales programs. Oversees group servicing, collaborates with hotel leadership, trains and holds sales staff accountable, and promotes guest service excellence. The role requires strong communication, presentation, leadership, business-computer, organizational, and confidentiality skills, with some travel and schedule flexibility.