Lead and build the consumer growth function end-to-end: acquisition, activation, monetization, and retention. Own paid media, e-commerce channels (Shopify, Amazon, TikTok Shop), lifecycle marketing (email, SMS, push), CRO and A/B testing, affiliate/referral programs, channel P&Ls, dashboards/attribution, and collaborate with data and external media partners to scale CAC efficiency and ROAS.

Build and scale a high-output creator program that drives revenue: recruit, activate, and retain creators, run community engagement, manage TikTok Shop affiliate performance, handle contracts and content rights, and develop systems to turn creator content into predictable growth.