The Sales and Marketing Director generates and manages leads, qualifies prospective residents, conducts community tours, and guides families through the move-in process. The role develops strategic marketing plans, increases occupancy, achieves budgeted targets, coordinates prospect events, and builds relationships with community organizations and professional groups. Success requires strong communication, diligent follow-up, organization, marketing or sales experience, and proficiency with Microsoft Office tools.

Leads regional sales performance across senior living communities in Southern California. Oversees property-level sales processes, trains sales teams, monitors lead and conversion metrics, develops marketing plans and budgets, manages events and direct-mail efforts, conducts mystery shops, supports new communities, and communicates performance with executive directors. Requires extensive travel, including assignments up to 95% or more.