Drive lead generation and manage prospects through tours and follow-up to achieve occupancy targets. Develop and execute strategic marketing plans, run events, and build community and professional relationships to increase referrals.

Lead regional sales and marketing for multiple senior living communities in Southern California. Oversee hiring, training, sales processes, marketing plans, performance metrics, mystery shops, and regional staff. Meet occupancy and revenue goals, mentor Sales Directors, and coordinate with senior leadership on best practices and growth initiatives.

Generate and manage leads, qualify prospects, conduct tours and outreach, create and execute strategic marketing plans and events, build community partnerships, and achieve budgeted occupancy targets.