Lead Hook's social content strategy and voice across TikTok, Instagram, X, YouTube, and emerging platforms. Manage influencer and artist partnerships, external agencies, community management, and a social coordinator. Plan integrated campaigns, set KPIs, art-direct content, and report on growth, engagement, and conversion.

Lead design for Hook's Studio creation experience across mobile and web. Design end-to-end creation workflows, prototype and iterate, collaborate with Product and Engineering, and maintain consistency via design systems while supporting partner-facing tools and adjacent product areas.