Lead and own PR strategy, product launch communications, and influencer programs. Drive press placements, build creator ambassador relationships, monitor coverage and campaign performance, manage crisis communications, and align external messaging with product and leadership.

Lead external narrative and creator relationships: own PR strategy, secure media placements, run product launch communications, build and manage influencer programs across major social platforms, monitor coverage and campaign performance, handle crisis communications, and collaborate cross-functionally with product, growth, and design.