Lead digital marketing for Karoun Dairies within Lactalis, developing consumer- and trade-focused strategies across social, paid ads, SEO/SEM, content, email automation, AI-driven optimization, and marketplace campaigns. Manage analytics, budgets, cross-functional stakeholder relations, retail activations, and campaign performance to drive sales, brand engagement, and measurable results.

Lead trade marketing for Karoun Dairies: develop and execute retail and e-commerce trade plans, manage promotions, demos, POS materials and budgets, conduct store visits and competitive benchmarking, track KPIs and syndicated data (IRI), coordinate with sales/marketing, manage events and sample requests, and drive in-store execution to improve brand visibility and sales.