The Social Media Content Creation Coordinator produces fashion-oriented video content for Gen Z, engaging with audiences through multiple social platforms, trend scouting, and collaboration with creators.

Lead Cotton On US social strategy and day-to-day execution across TikTok and Instagram. Manage content calendar, creator/EGC pipeline, briefs, edits, community response, and cross-functional alignment with paid media and global teams. Track performance, translate insights into creative decisions, mentor contributors, and support freelance production while handling occasional in-person shoots and up to 20% travel.