The Email/SMS Marketing Manager executes lifecycle marketing programs, manages campaign deployments, optimizes targeting and segmentation, and ensures compliance with regulations. They collaborate with cross-functional teams to drive retention and customer value through precise and error-free marketing efforts.

Write persuasive, compliant marketing copy across paid media, landing pages, email/SMS, product pages, blogs, and video scripts. Optimize for SEO, CRO, and conversions; collaborate with marketing, product, and CX teams; proofread assets and use data/A-B testing to improve performance.