Lead end-to-end ecommerce and subscription strategy focused on CRO, AOV, subscription adoption, churn reduction, pricing tests, and upsell/cross-sell. Design and run statistically sound tests, manage ReCharge retention tactics and dunning, partner with acquisition, product, creative, and operations, and own site QA to improve LTV and conversion metrics.

Owner of organic social presence: develop channel strategy and content calendar, create and publish short-form video, grow and engage community, cover events in real time, analyze performance to inform creative decisions, and collaborate cross-functionally with Creative, Influencer, Paid Media, and Ecommerce teams.

Lead onsite ecommerce and subscription strategy, owning CRO/testing, subscription retention and churn reduction, pricing tests, upsell/cross-sell roadmap, site QA, and cross-functional partnership to improve conversion, AOV, RPV, and subscriber LTV.