Designs, implements, governs, and improves AI-enabled marketing workflows and integrated systems. Responsibilities include process analysis, automation architecture, API integrations, data validation, content and reputation-management workflows, campaign tracking, testing, monitoring, access controls, documentation, user training, and incident recovery. Advises stakeholders on automation priorities, evaluates emerging AI capabilities, and maintains an automation roadmap while ensuring privacy, security, communication, and consumer-review compliance.

Administers daily HR operations, including payroll coordination, compensation, benefits, leave administration, employee records, recruiting, onboarding, and HRIS data. Advises employees and managers on policies, employee relations, performance management, investigations, and employment-law compliance. Maintains training and compliance records, supports audits, conducts background checks and eligibility verifications, and implements orientation and recognition programs.