Own performance creative strategy across multiple B2B, SaaS, and technology client accounts. Responsibilities include concepting ads, writing briefs and scripts, analyzing creative performance metrics, developing testing hypotheses, researching competitors and trends, collaborating with media buyers and creative teams, and presenting strategy to clients. The role also involves managing timelines, using AI tools for research and ideation, mentoring associates, and contributing to audits and pitches.

As an Analytics Lead, you will manage the measurement strategy, oversee tracking architecture, design testing frameworks, and create insights for clients. You'll lead a junior specialist and ensure data integrity across client accounts. Responsibilities include building dashboards, interpreting metrics, and creating measurement plans to drive business decisions.