Leads integrated paid media strategy and hands-on campaign execution across programmatic, endemic, EHR, point-of-care, social, search, video, and audio channels. Develops budgets, forecasts, audience strategies, and client recommendations; launches, optimizes, and troubleshoots campaigns in DSPs and other platforms. Builds client relationships, supports business growth, evaluates media partners, develops scalable capabilities, and mentors team members in healthcare media.