Owns and optimizes HubSpot, marketing automation, lead lifecycle management, campaign operations, data governance, segmentation, attribution, reporting, and marketing technology integrations. Supports demand generation, webinars, events, product launches, customer and partner marketing, and go-to-market initiatives. Manages Asana workflows, project governance, vendor relationships, AI-enabled tools, and stakeholder enablement while improving marketing efficiency, data quality, campaign performance, and revenue contribution.

Develop and execute product marketing strategy for a B2B/B2G technology portfolio. Responsibilities include positioning and messaging, competitive research, product launches, go-to-market planning, sales and customer success enablement, partner marketing, customer adoption materials, KPI reporting, and cross-functional project coordination.